Longridge is a new motorbike. It is designed as a farm bike only. If you have seen pictures of farmers riding around their farms, with a dog running along the side of them and one sitting behind them, with the hills in the back ground... that's the type of bike. Longridge stems from the mountain ranges.
The bike itself is tough, reliable and has terrific performance.
Longridge as a company is consistent, reliable and trustworthy.
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As a new business, we are after something that is easy to replicate. Simple and classic is the key. We are dealing with farmers.. ma and pa kettle. We are also looking to appeal to the next generation of farmers working the land (the 25-40yo). The bike itself is red in colour. Prefer no shadings as the colours are hard to reproduce.
We like the idea of a mountain range (that's what longridge is)... we like the idea of landscape - or something that will appeal to the people who live on the land - they need to develop an affinity with the logo and brand straight away.
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