Fairway 28 is an up and coming building of apartments that will be available for lease. Target market is young professionals/business professionals, Young families just starting -aged 25-45, and older singles, not yet retired, aged 45 - 65.
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We are looking to go for a more modern, soho vibe but not too much. The exterior of the building looks a little country so we don't want to contradict ourselves. Looking for something in between. Apartments will have stainless steel appliances, granite countertops, ceramic tile, quality cabinetry, so we will have some luxury features. Interior selections of the building have not been decided yet, but will probably classic, traditional and modern. I have attached rendering of the building, and also a sign that I like for inspiration. I like the font and the colors and thought something similar in design would work for this community. Our target market is young professionals, older singles not yet retired, families just starting out. Community is located next to a golf course, and near major transportation, upscale shopping and specialty boutiques, and some historic towns perfect for dining, strolling and visiting. Building is only 3 floors. Not a tall, high rise building. Need the logo to also be warm and inviting. Exterior has stone and vinyl siding. Front entrance has a more dramatic entry with pointed roof.
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