We are an online wellness program for businesses. We market our service to Medium to large businesses as an employee benefit that actually saves the company money by creating a healthier, happier workforce.
Our program is completely online and participants record their food (calories, carbs and fat are automatically calculated) and activity, as well as create an activity schedule through our app. Participants earn points for logging healthy activities, maintaining a food journal and reading healthy articles. Points can be redeemed for rewards. Participants also form teams and can communicate with one another via internal social media posts.
It's meant to be enjoyable, interesting and fun, but not hokey where they are expected to play kids games at work, or read corny emails like many programs.
Our goal is to help as many people as possible live healthier and happier lives. If we can help American businesses along the way, then that's all the better to us.
We want to portray an image of professionalism that is on par with any other vendor that large businesses are used to working with. At the same time, because we are about fitness, eating right and living better, we also want to show a little of our fun side. We are a technology based company, but have a much more human element than many technology only companies.
The name "BeneFit" can be separated into "Bene" and "fit" in some way (different font maybe?). "Bene" is actually latin for "well", and we are serving as a benefit for employees, so our name has three separate meanings.
One additional note, I would like to see designs with an interesting font and I think I would like to see a logo that uses a lot of color and can also look good in all white.