I want it to have uniqueness to it. That's the most important thing. Please no generic looking designs. Uniqueness with get you the prize with this.
I want to you to visualise how we are remarkable results producers with the feel of the logo.
Personally I visualise the word Search Spark as the igniting flame, the sparks of the explosion that starts the process of taking a website higher up in the search engines for our customers.
You may play with creating a symbol with sparks, abstract cogwheel, a magnifying glass, a rising bar chart or arrows, and colorful aiming symbol or anything such that you can come up with. I will really value you outside the box creative ideas around the the symbol. Also you might try to spinn of the word "Spark" in the look of the design since it relates to ignition, fire and what we do at search spark is to spark the rankings of the websites we do SEO for so they end up in the top of Google!
I like the feel of these images. Something you may have in mind as you're doing the design: http://www.shutterstock.com/sv/s/se…=160050128
Also you might want to incorporate: Sökmotormarknadsföring as a slogan in the design - which mean Search Engine Optimization in my language. This is optional for you to play with.
Colorful design could be a plus but not essential.