We are looking for a simple, smart Logo. The shape alone has to work, without colours (which does not mean you should not include colours, it just has to work with the shape only). As few elements with as much meaning as possible. Ideally, it includes a clever combination of different meanings. E.g. one line is a glider & a hill / the „m“ is a letter & a mountain / the holes of the „B“ are gliders / the whole shape results in Yin&Yang / ... (what can you think of?). It would be great if you could come up with something new. Not everything has to be obvious. Check our ideas in the attachment.
Things it could include: hills, mountains, clouds, path, glider, smiley, hiking, sun, ..
More abstract: adventure, nature, friendship, outdoor, sport, playfulness, ...
Most important: Simple, clever, beautiful.
We are looking forward to your design!
There are mainly two learnings:
1. We like a pictorial marks. For new designs we are looking for pictorial marks only.
2. Hidden/double symbolism: it‘s more than a nice to have (as stated in our first brief) - we would like to have it included in our design. We are looking for something clever, with more than one meaning.
Check out this link:
Other points we figured out:
We like the writings sans serif
We are looking for a friendly logo and also friendly font.
All that as simple as possible. We love simplicity. The shape alone should do the trick.
We love doing this business: It’s about flying, nature, adventure and being together and sharing the experience.
We will use the Logo on t-shirts, website, business card, might also be on the glider.