The name Small Town Big City is from our founders' background, born and raised in a small town and now living in the big city. The brand is based on the love of the simplicity of a small town life and the vibrancy and pace of the big city.
Our brand pillars are authentic, social and premium. Authentic in the message and style we communicate with and the ingredients we use - not fake, not flashy, but not shy either, we portray an understated confidence.
Social in that our brand is best when it's shared. It's and approachable.
Premium in the methods and ingredients we use, this isn't buck a beer flavoured water.
Should fit well on a bottle label a cap and work equally well on a 24, 12 and six box.
We like STBC as a short form of our name as well.