We are a web platform that helps high school and college students figure out financing for college and beyond. Our target audience includes students, parents and high school guidance counselors. The goal would be to add additional services later for Mentors.
To incentivize early and frequent submission I will pay $100USD to earliest creative direction that ultimately gets executed even if the logo that is finalized is not yours.
UPDATE Jan. 18th 11am EST:
Keep those concepts coming! We would like to see some other concepts that show reaching your goals or staying on target such as: a rocket, a dart board, a chart going up - try to incorporate those symbols into the "U" somehow.
UPDATE Jan. 16th 6pm EST:
We are getting some interesting concepts - I would like to add that a mascot symbol or icon representing a university feel that makes the user think about having fun, learning and also saving money all at the same time would be a good direction. Please try to incorporate the "U" in the icon - see the Under dog sample - we are not looking for a version of Underdog but the idea of a university friendly mascot incorporating the "U" would be ideal.
Jan. 16th 11pm EST:
Do not focus on the "$" symbol - Remember the "U" is most important - it stands for:
UPDATE Jan. 17th 7:30pm EST:
We would like to see some iterations with just "U Major" where the "U" is an interesting icon or graphic of some sort.
UPDATE Jan 18th 12:30am EST
As we are down to the last day of design concepts, I would like you to explore other ideas beside the owl - we have plenty of owls now! I would like to get back to the basics of using the "U" as the main symbol and how it represents higher education and university. One idea that stood out was the translation of a pencil into the shape of a U - I would like to see more ideas going in that direction - but more modern, clean and elegant. Also, drop "money" from the company name - shorten to U Major. Good luck! Looking forward to what you create.
ALSO: this logo will be used for responsive layout so please think more in the dimensions of a square or circle layout that would be easily viewed on a mobile device. This means you can stack the text - UMajor and Money underneath it if you think it will make a stronger design!
GOOD LUCK and hope to get more designers involved!