We produce covers for gas and coal in the upper price segment. The grills are from brands such as Weber, Napoleon, Charbroil, Broil King. In addition, there are other products that may be related to this product, as well as an extensive merchandising range with caps, polo shirts, stickers, etc.
Create a logo that is cool, internationally applicable and can be used as a brand or as a cool branding.
The products in the segment are all the same and there are no special features to make a real difference. Our products are more expensive than the others and the only difference is the fact that the brand is placed as a logo / lettering on the products and the brand / logo. We want to make a "need cover" an "accessory". Outdoor cooking is one of the biggest growing industries.
In addition, the logo should provoke / polarize, not too strong, but already be a statement: Either you are or not.
The cover will be seen much longer than the grill itself. When you look out of the living room window, you can see them 350 days a year and you should think every time, yes, how cool. And you should take our cover, even though there is one from the manufacturer.
It is supposed to appeal to the banker, who drives a Harley in his spare time, but after 2km the butt hurts, but he is cool. It is more Rockstar than Red Bull. Something more rocky, rustic but still premium.
The logo should be oriented on the grilling or the covers but not too tight. It should also It can also play with the name. 8TROX is also available for the 80s rock, 80T is the density of our product fabric material, 8T can stand for 8,000 high rock (Mt Everest) and any other possible ideas.