We are looking to develop a cool and memorable logo which would get those consumers who are still not using our app curious about the app. For our business customers the logo should show that we are cool and professional alternative for their current market research partners.
We made a sketch about the logo before but feel that it just doesn’t catch the brand identity enough well (you can see example of the old logo from the attached files). So, we are looking for a logo that would make us more identifiable and memorable.
We are not looking for just a generic logo.
BACKROUNG INFORMATION ABOUT BUENNO:
Our mission: We create joyful customer experiences to world by connecting consumers and businesses.
Our new app will be the platform that connects the every day consumers visiting different stores (or cafes, restaurants, hotels…) and the retail chain management. We give an easy way for consumers to earn some extra money by reporting their customer experience. The idea is that after they have visited the store they can open their Buenno app and fill in a questionnaire about their customer experience.
For our business customers (retail stores, restaurants, cafes, hotels…) we give a continuous flow of valuable information about their customer experience so that they can develop their services.
- Modern and simple
- Unique and memorable
- Unique use of font
DESIGNS WE LIKE:
You can see some examples of the logo designs we especially liked from the attached design inspiration files!
- In the logo there could be some separate icon, icon within the text or at least some cool way of using font.
- The logo shouldn't be too cold as we don't want to look like lawyer’s office for our consumer Buenno app users.
- On the other hand, we are not looking too playful logo because the same logo would be used to our business customers. For them we want to seem as a cool alternative.
- Magnifying calss is a bit too generic icon unless you have a really really creative way of using it.
- Be creative! :-)
From the attached files you can see our current web design where the logo would be used. This is not ment to be too strict example and if you come up with a very cool logo that just doesn’t fit with the current web designs, we are more than ready to refine it. Attached are also some designs of the app. Lastly attached is the old logo that we just don’t feel is enough unique and memorable.
If you have any questions do not hesitate to ask.
We can’t wait to see your ideas for this. Cheers and good luck for the race!