I coach people on High Performance & Human Potential Development. The two words in my business name are important and provide a high level introduction into what my coaching is about. I use the word cross because it's cross the mind, body, spirit. It is cross cutting edge discoveries from the worlds of neuroscience, performance coaching, nutrition science, nutraceuticals, bio-hacking, positive psychology, brain fitness, PNEI (psychoendoneuroimmunology), resilience training, and sports psychology combined with my own extensive personal and professional experience. The word Phoenix is an ancient bird that is representative of re-birth; in my coaching, Phoenix is representative of the dying of the old self, the old ways, the old habits, and a re-birth of a new self, a better self, an upgraded self. To put it simply, my job is to upgrade or better yet, evolve the mind and body through the aforementioned; and through this process I make people healthy, happy, strong and most importantly, more resilient at whatever life throws at them.