We are a consulting firm, and design thinking (DT) is a new service area that we are bringing to our clients. Several of our differentiators in this space include (1) we are excellent facilitators, and can easily make DT real and tangible for our clients, (2) we have expertise in organizational development and design, and (3) we leverage design thinking to drive strategic efforts, rather than just product design.
Design thinking is a human-centered approach to problem solving that focuses on what an end user needs / wants. Through the design thinking framework, we ensure that users are engaged and a part of the whole design process, from initial interviews, focus groups, etc., all the way through validation, testing, and ongoing improvement. Design thinking pushes our clients out of their comfort zone and challenges them to (1) use empathy to ensure a holistic understanding of their end users, (2) cast off assumptions about what a problem and potential solutions may be, and (3) prototype / test new, innovative ideas in an agile way.
We use DT to empower clients to explore different ways to approach opportunities in their organization. Our target audience include decision-makers in both the federal and commercial space looking to improve or completely rehaul their existing organizational structure, processes, products, and/or tools (e.g., websites).
Some examples of ideas that we would appreciate being considered include:
(1) Sticky notes are a staple tool in design thinking; having this incorporated would be cool!
(2) We had an idea for showing a meandering path with design thinking (as a symbol) in the distance.
(3) Prisms are a staple of EK as a company because they take something complex (white light) and separate things out into more basic, but perfect parts, which is what we do through DT. Is there a way to use a prism as a foundation for a logo / symbol?