2019-03-13 Brief edit :
Please note that based on the great ideas that we received from the different proposals and after thinking it through with the team and also asking for external opinions, we have worked out 2 new drafts that we uploaded here in order to see in the final logo design, especially with regards to articulating the business name with the arc and the star (please note that the arc should integrate with the letter "A" but we don't have the skills to work it out ourselves on the drafts, sorry!!).
Then on this basis that we really, really, really like, we now need to find a way to integrate the illustration of the "Wild" spirit, with the [non agressive] lion somehow, somewhere... Any ideas ? :)
Please also note that the baseline changed from "development" to "business development" based on advice we received.
Initial brief :
The main objective for our new logo is to provide an image of the company that should be the best combination between :
- the highly professionnal and reliable consulting services that we provide,
- but also the very "approchable, human, respectful and creative and modern" way that we do business.
We would like the logo to be quite "emotional" when people see it, that they feel impacted by it and remember it, but we would prefer the design to be the most simple, elegant and refined possible.
We already have one basic draft idea that we like that we think could work in terms of concept for the logo (please see document enclosed). However the design really need to be worked on and professionnalized :
This draft pictures a lion (for the concept of leadership and assertivness + the animal sector and the idea of wildness), but the lion should absolutely not be agressive, only giving an impression of presence, self confidence and eventually determination.
Then the image also includes an arc, a mix between a sunrise and a moon crescent, in order to evokes the raise of a new day, the tomorrow and the future (because we aim at the business DEVELOPMENT today for its future).
Finally, the draft also show a star towards which the lion is orientated. The star symbolises the dreams that the visionnary owner follows through creating and managing his business, and also the notion of direction/north star to follow, a sort of allegory for the business strategy consulting that we do.
The fonts and word presentation on the logo are not definite, we are open to all possible options.
Final note : this logo is planned to be used in many different places (printed document, website and social media, clothing uniforms etc.) so we would like it to be designed in a way that makes it easy to reproduce on various surfaces and situations.
Thanks you very much in advance for your proposals, we are very much eager to discover them :)