1337 is an elite sports lifestyle brand for athletes (ages 10-25) who are highly self-motivated and driven to achieve excellence in sport. They set the bar high and push their limits to be the best that they can be, and of course better than the competition.
1337 athletes aren't afraid to work hard to achieve greatness and they aren't afraid to show off their skills either. They have a bit of a swagger about them because they make the complex look simple. They have fun playing the game, egging on and pwning the competition. They love the game and so they treat all aspects of the game including their opponents with utmost respect and don't cross any red lines.
I'm looking for an absolutely clean and minimalistic primary 1337 logo that has the potential for great brand recognition with the target audience and something that elite athletes will want to swag to show their commitment to excellence. The 1337 logo should contain the 1337 wordmark (bordered is okay too) and should be easily recognized as 1337 as well as "LEET" if rotated left 180 degrees. I prefer concrete designs versus abstract.
If you are looking for something to add a bit of style or flare, a star could be added to the wordmark symbolizing elite athletes setting the bar high and reaching for the stars. The brand needs to embody youth, fun, swagger and excellence so keep these in mind.
The logo must be able to be easily combined with specific sports branding as a combination logo / emblem mark (I really like vintage / badges and the flexibility they afford in this respect) that could be worn on jerseys.
Please provide samples of "vintage or badge style" combination logo mark for elite hockey that includes the 1337 logo, the text "Hockey" as well as some other key terms "Dangle, Sauce, Snipe, Celly" and room for some simple imagery (hockey player silhouette) above/below the central 1337 logo.
I am more than willing to continue work with a 1 on 1 project with the winning designer to tweak and finalize a winning concept that matches the vision and nails the visuals outlined above.
Thanks in advance to all the 1337 design talent on 99d that will post submissions for this contest. I know you will exceed any and all of my expectations and I'm excited to begin this journey together with you to create an amazing sports logo and brand / identity that resonates with elite athletes and literally knocks it out of the park!