We want an emblem to put on everything we do.
Our site, DevicePilot.com is a web service for managing fleets of connected devices. It gives the user insight into their large set of Internet connected devices.
We need a product logo that is confident, memorable and unique.
It could be abstract, literal or playful (such as a mascot).
The values of the product are about being in control, guiding the user, managing, awareness and simplicity in the face of complexity. We help solve user pain by making everything visible and understandable.
Our audience are businesses involved in deploying connected devices.
We do not want a fighter plane or a set of aviation goggles as the design, as these convey the wrong message, suggesting flight, rather than control and understanding.