Spine Evolution: A chiropractic studio specialising in Network Spinal Analysis (NSA).
The practice/studio: Spine Evolution is a vibrant, energy rich space where people come to gain deeper connection and a greater experience of their life.
The Technique: NSA is a very gentle but powerful chiropractic technique that (over a series of visits) increases a person’s awareness and connection with their own body, producing lifelong neurological strategies for unwinding stress and tension from the spine and nervous system. As a result of NSA care people achieve greater self-awareness, connection, inner strength and inner peace. They not only achieve improved physical wellbeing (reduced pain, improved spinal flexibility, more energy, less fatigue), but also find improvements in their ability of cope with stress, relationships, openness to guidance by inner feelings, feelings of openness when relating to others, compassion for others, less distress about physical pain, improved ability to adapt to change, overall contentment with life, as well as increased feelings of gratitude, joy, passion and life enjoyment. There is no ceiling to the benefits a person can gain from NSA care. As the spine unwinds and comes out of defence (i.e. tension that has built up from life stressors) the person also experiences changes in their body-mind and their experience of their body and life. A good way to describe this is to say that "the shape, tone and tension of your spine determines the shape, tone and tension of your life".
Target Audience: Any person wanting to improve their wellbeing. This can range from someone those suffering from back pain/anxiety/depression/chronic illness to those who are looking for deeper connection, self-expression, courage, increased self-awareness. NSA is suitable for newborns to elderly. I would like the logo to appeal to both males and females. It needs to be "safe" enough to be appealing to those who just want a chiropractor to get them out of pain, but also energising/energy rich enough to represent the true potential of the work that I do.
Key words to describe the feel: healthy, dynamic, vibrant, exciting, light, nurturing, enriching, professional.
Colours: vibrant, any colour except black or red,
Shapes: waves, S-shape, something energetic looking, spine metaphor, ideas of growth - such as a vine or tree growing.