The Women In Business Club (WiB) is a university student group that aims to promote gender equality in the business world, by helping women overcome inherent barriers and develop workplace skills. This particular campaign (the "Man-bassadors") is specifically intended to engage men in the education, activism and social proof we believe is required to enact meaningful and permanent equality.
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We already have the Women in Business club's primary branded logo that we want to preserve (see "WiB" logo attached); our request is for a complementary sub-branding for this Man-bassadors campaign, including the following three elements: 1) the typeset sub-brand "Man-bassadors" 2) the typeset slogan "All In" 3) a vivid logo representing the "All In" theme that represents men and women working together for gender quality. These elements must be presentable together and separately--but we are NOT asking you to re-design the "WiB" logo.
As for the new sub-brand logo itself, we want to get across the feeling of 'equality' or 'standing up for each other'. We want to convey the message of both men and women alongside one another to discuss, promote, and activate gender diversity in the corporate workplace.
Our initial basic concept is attached...
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