Target audience: age 25-45, with university degree and income above average, people who enjoy travelling and everything about it (we would like to attract all travellers but would be leaning more towards backpackers).
We are looking for really exceptional logo. All travel related logos have globs, maps etc. We would like to get something more original and professional . Just be creative, think outside the box and design a logo that could potentially win a design award.
Note that your logo have to fit well with our travel magazine part of the website as well as the travel planning tool/travel guide.
Also if there is a picture/icon in your logo we would prefer to get something else then a plane, map, globe, mountain or any other typical travel related picture. Just come up with new ideas.
Added on 23/04/2011 8.15pm GMT:
this is the scoring system we will be using from now on:
1 star - when your logo has no map, mountain, compass, plane, palm or any other typical mark used in travel logos (some exceptions possible if we really like it).
2 stars - same as 1 + overall concept and mark is promising
3 stars - font and colors are good but still need improving, concept is better than average and mark is good (if there is any)
4 stars - almost there - great concept, nice font and colors, good looking mark that fits with our website and business concept and our target audience. only few changes needed to make it perfect.
5 stars - possible winner - great job!