FM stands for Fargo-Moorhead which are two cities (Fargo, ND and Moorhead, MN). I'm a stay at home mom and part time consultant and I'm starting up a website for other parents in the FM area. The website will promote family friendly events, activities, etc. There's nothing like it here in the FM area and it's really hard to uncover what's going on in the cities.
Fargo-Moorhead is FULL of young, stay at home moms (and dads). It's a growing, young city so I'd like the brand to reflect that.
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I'd like this to be fresh, fun and attractive to the stay at home mom (majority of my readers) population who are looking for a bit of luxury in a brand.
Fargo-Moorhead is growing at a rapid pace. New houses are going up in every neighborhood, new schools have opened at full capacity, etc. The city is putting up new retail, new restaurants, etc. It's important this brand have that "new" and fun look to it but yet will appeal to households of all income levels, etc.
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