Primary demographic is 18-24, 70% female.
However, the logo must appeal also to males. Also parents, teachers, artists, and writers. So, trendy but sophisticated, aspirational to a gamers, surfers, empowered and creative young adult women. The design should inspire creativity but not be so creative as to be unattainable for a user to recreate themselves. However it looks like something a creative 24 year old woman with a steady, independent and empowered mind may have written.
Looks hand drawn. Like something you might see written or sketched in a journal. Must be reproducable in debossed stamping. However if its a hollow outline design with internal sketching, this is okay provided the primary outline when filled in solid also would stand on it's own merit without the internal treatments.
Edgy,appealing to youth culture but not over the top graffitii, not overly masculine, not too goth. It can't be too girly, or cartoony or young. Needs some "bounce" /irregularity. 10% up-sizing on the "J" and "Z" may enhance (or may not).
It could be a hollow sketch outline design with inner dots or hash lines but we're leaning more towards as looking look being created with medium sharpie or heavy gel point for single stroke designs or as created with a pencil or rapidograph for multi-pass sketchy style designs. We don't feel a 3D treatment would be indicated in this application.
The design should represent how a user might write it with assertive, creative, cleverness and intelligence while being unique, trendy and bohemian.
Submit one in black, one in white, Vector only.