The event is called "SFEST14". The theme of the conference is "C.A.R.E.". These should be prominent on the logo. If there is room to include "Create a Remarkable Experience" (the long-form theme of the conference), that would be good as well.
The logo should include the name of the location "Blue Mountains, Ontario". The feel of the logo should reflect the Blue Mountains, Collingwood, Muskoka region of Ontario (nature, outdoors, recreation, water, mountains, trees, adventure).
The logo should also include the date of the conference: "September 22-24, 2014".
The logo from last year (SFEST 13) is included for reference. We are looking for a simpler logo with a "nature and the outdoors" feel.