Cómo alexandre.barillet comenzó su viaje en logotipos
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
CIGARETTES ELECTRONIQUES - ACCESSOIRES - E LIQUIDES
Cuéntanos a qué tipo de público quieres llegar
We want to refresh the logo that we have on our shops (retail) that are dedicated to the promotion of e-cigarettes and related accessories. Our marketing positionning is to propose advises to our customers. We claim that we do not sell products but services: we listen to the clients, to their needs first of all. We help them to find their path in a selection of products wether thay are interected in health (stop cigarettes), flavour discovering or with a geek approach. "Cig Conseil" in french stands for "Cig Advisor". We are advisors. Not as any other retailer. We propose our help and the consequence is to sell the right products to the right consumer. Our aim is not to sell any product. We want to spend time with the customer because we want him to be loyal to our shops/brand. We want this to be clear in his mind, starting with the logo: it has to be fun (for geeks) and at the same time "institutional/corporate" for reinsurance to new consumers. This is our core value: we have a strong customer centric positionning. That is why our product are a little expensive compared with competitors (like internet) because we sell time, expertise and advises. Not prices. We are not a low price company. Nevertheless, we do not want to appear like a luxury brand, which is not the case. We are accessible. We are serious in our approach (we are experts, able to talk about health) but not only: we are fun at the same time (many clients are geeks, looking for fun and discoveries in our store). Our target is really large: all ages, men and women, above 18. The logo needs to be mainstream.
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Diseño de inspiración
Just one idea. Not necessarily the good one... !! This is just a proposal !!!!! "Cig" in french sounds like "Cigale", a little animal (Cicada in english). We imagine we can have in the logo a representation of the animal (like one of a comic book) smoking an e-cigarette on a deckchair/sunchair... This would represent pleasure and relaxation, what many e cigarette users are looking for too. The animal, if represented, is not something for kids. Exemple, this rabbit: https://animaltesting.fr/
Do not feel obliged to present something with a Cicada ! This is just an idea
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