The logo has to be so strong that people will buy the product purely on how good the logo looks. It will embody the surf culture and become synonymous with the sport.
We would like to mould in the, "R" or "Ro" or "other shape," in the actual surfboard traction pad design like GorillaGrip do. A simple mouldable insignia would be ideal.
We like the shell pattern of the cockroach attached. Maybe that could be incorporated, but not essential.
We like the idea of an insignia like Cabrinha use. The detailed and dynamic lines and shapes of the brand logos look good.
Once the brand identity grabs a foot hold in the market it will be used to branch out over to other market segments within the surf shop.
We like the strength of tribal Samoan men's tattoos, can it be embodied in the design???
The facial photo is meant to show the human side of the heroic surfer returning to the sea for a ritual surf facing the ever present potential risk of shark attack or drowning in heavy seas.
The logo will be so iconic due to its eye catching dynamic design people will want to own it no matter what it is printed on.