We are creating a new brand of outerwear, starting with Merino wool socks in vibrant colors. Our target audience is men and women with disposable income that enjoy the outdoors and also want to make a statement with their choice of clothing.
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Diseño de inspiración
We will want the logo placed on our website, packaging, and also stitched into the fabric of our socks. Keep in mind that the resolution of any design we put on the socks is very low, and we can likely only use 1 color in the logo on the socks. We have discussed several ways of dealing with this: placing our brand name only on the socks, leaving off the logo itself; designing a logo simple enough that it can be stitched in without problems; or putting a simplified, more iconic, version of the logo on the socks, while using the more detailed/colored version on the packaging/website.