This project is for a logo for a new program called "Gather.” The logo should include the word "Gather”. We are looking for a look that is contemporary but not super modern (don't want the COLD feeling of modern). Inviting, warm, energetic, curious, and personal -- it should feel like a community not like technology. Any text should be easy to read. Graphics and/or icons should focus on people, social connections and thinking messages, however direct or subtle. Jewish symbols may be incorporated, but it should be with a light touch/the knowledge that many potential members may not have strong ties to the Jewish community. Jewish symbols are not required to be part of the design.
Please incorporate the URL somewhere within the design, to ensure that users make it to the right website - “gather.co” - and aren’t confused with gather.org or gather.com. The URL can be the central piece of the brand/name, or it can be secondary.
Logo will initially be applied primarily online, and may be applied to print materials in the future.
Logo needs to read well on a website (mobile optimized) and coordinating materials such as handouts and brochures. Please include the color palate, names of fonts you use as we may want to buy and use in coordinating materials. If the depth of the logo and type treatment is more than banner depth, you may also want to include an alternate version which can be used in places where space is limited.