The Free From Forum provides a platform for business leaders/marketers to learn about and discuss the latest news and trends in "free from" marketing.
Our website, newsletters, discussion forums, paid reports, and consulting services focus on providing trends information, consulting and help making strategic decisions. We help companies create and market products consumers want to buy that are "free from" specific ingredients.
Companies we serve include businesses in packaged foods, pet food, restaurants, retail, personal care and home care. Examples of topics we provide "free from" trends/research on are:
- antibiotic and/or hormone-free
- tree nut and peanut allergies
- no artificial flavorings or colors
- no/low sugar
- etc. (the list adapts based on consumer demands for new "free from" products)
These free from products also correlate with the ideas of "natural" foods/products. Desire for "free from" foods sometimes leads consumers to Paleo, "clean eating," "whole30," or other diet plans that provide structure to the way they think of their diet/nutrition needs.
Our "short phrase"/tagline to describe the Free From Forum is "discussion & debate about the latest news & trends impacting "free from" marketing. This is not meant to be incorporated into the design, however, it hopefully conveys the tone we want the brand to have:
- engaged/passionate (open to examination of the topic/debate/discuss)