This business is about using storytelling and romancing the special nature of consumer products from small and medium sized producers in Oregon to help them stand out in the pack, grow traffic and increase demand for their products. They don’t have to get lost in a boring web superstore!
We will use stories about the types of products made in Oregon, and the people and places that make them special to differentiate the products. In today’s cluttered internet environment, traffic is most successfully generated through CONTENT. He who has the best story wins!
Products from Oregon are experiencing phenomenal increases in popularity as people experience or hear about the natural beauty, active outdoor lifestyle and the quality of food and beverages coming out of the state. Portlandia has also had an effect on this by increasing awareness of some of the unique and quirky parts of life here. This “aura” of Oregon creates a huge opportunity for those companies that can wrap themselves in this reputation.
We want to share special and unique products like Artisan Cheeses, Fruits, Christmas Trees that can be shipped FedEx, Alpaca Yarns, hand decorated Chocolates, smoked seafood, flower bulbs and many more!
We are cooperating with Travel Oregon to share content and cross link, so we want to keep http://www.traveloregon.com in mind. We also want to make sure that our logo does not look like the logo for http://www.madeinoregon.com in any way. So no circles, don't use green as the primary color, and don't mimic the mountain or tree in their logo. Some of the iconic images for Oregon include Mt. Hood and Fir Trees, but these don't necessarily have to be in the logo.
I have messed with the state's border with a blue ribbon to connote Best, but it seems old fashioned. However, there is an iconic neon sign on the west side of the Burnside Bridge in Portland with the state's border that is very recognizable to folks who have been here.
I would like the look to be clean and uncluttered, but also to stand out as different from the harsh primary colors often seen in logos. I have been playing with a tan background like the Travel Oregon site to give a softer look. Some tell me that it looks washed out or drab on their monitors though.