The Lemonry is a place of inspiration and support for people going through job transition - where dreams go to grow.
Over time, fun, bright videos will be added that show lemons being made into lemonade, becoming sparkling etc. The goal of The Lemonry is to help people going through a layoff see the gift in the change, learn how to take care of themselves, and make active decisions about where they'll go next. It's all about inspiration.
The Lemonry uses brain-based research to help people see what's happening in their brains while under stress - and what they can do to help their brains function optimally. This helps them start from a place of strength as they address the many decisions they need to make during their transition.The goal here is to teach people why taking time to exercise, listen to music, go outside etc. really works - it shapes your brain and gets you ready to take on the role of the job searcher.
Brand attributes: smart, approachable, warm, inspirational, grounded