Background - Avina is a modern brand of kitchen equipment such as hand tools and utensils, which focus on providing well designed products that make food preparation tasks easier. Innovative product design is at the heart of what makes these products stylish, with sleek lines, curves and materials such as stainless steel and silicone, which make the products strong but easy to grip and work with.
All the products are made from high quality materials and are more expensive than competitors, but very reliable, solid and long lasting.
Target Audience - the products are aimed at consumers that appreciate good design, quality materials and simple functionality. These customers are prepared to pay a little extra to have a product they can rely on, which also looks good in a modern kitchen.
Proposition - Avina is a modern and stylist brand that has design and product quality at the heart of everything it does. The products make labour in the kitchen just a little easier and more enjoyable, through clever design are use of appropriate materials.
Personality - well designed but functional, modern but fit for purpose, innovative use of new materials. Understated quality, Avina is the mark of a well made product, fit for all the family.
Tone of voice - happy, confident, social, well designed, clever, innovative, high quality, trendy, new, fun, modern, well made and strong. Avina products are for sharing and enjoying good times.