Instajobs is part of the Academic Work group, one of the biggest staffing and recruiting agencies in northern Europe, with offices from Sweden to Switzerland, and the mission to create jobs and start careers for young professionals. Other parts of the group include a higher education intense training school for young professionals.
Instajobs aims to create its own online relations to its users; students and employers, and we will compete on different markets than the rest of the group companies, adding value in a new manner.
Hence Instajobs will build its own separate brand, and not be contained to "just" a product category within Academic Work.
– As Instajobs is part of the Academic Work group, its logotype should have:
• clear family brand identity markers, such as the brand-fonts and -colors.
– Font, color and image guidelines can be found here (ignore the part about the logo): https://projects.invisionapp.com/bo…/#/2340207
• The logo should also include the tagline "part of Academic Work", as seen in attachment "instajobs.jpg"
• "AW_Identity_Print_v3.pdf" - the group logotype for Academic Work as well as the visual guidelines.
• "image1-5" - the first mock-ups of the app interface.
We prefer to keep our logotype in the Gotham font as attached in the instajobs.png (a font which can be dowloaded through the link above) but we are looking for an image or pictorial to attach to the company name to complete the logotype instead of the green "check-box"-plate to the left. This symbol should preferably be able to use as the app icon.
We are looking forward to brilliant ideas. Good luck everyone!