We want the logo to have a cool and sophisticated look. Something that displays edge and intelligence, and is not cartoony or cheesy. Although we service the Marijuana Industry we do not want marijuana leaves or paraphernalia incorporated into the logo.
9/11/15 0525 UPDATE: I received a comment indicating that my contest brief was too vague. As such i have added the following, as well as an attachment of the logo design styles we really love, and another with design and style things that we like.
We are looking for something nonspecific in terms of a graphic. It could be a play of the letters (GK, or GKA), and incorporation of a key into the name "Green Key", some unique graphic of a key or otherwise. We like graphics of trees, roots, trees with with roots, and other environmental items as well.
Mainly we are targeting memorable logos that will leave a lasting impression on our clientele and prospective clientele. Something that says "these guys are not your average consulting company". Some of the logos we like the best are not literal, and may be more abstract or have no relationship to the name (think Nike). We lean towards either a more modern and sophisticated look or a vintage and rustic look. Both would suit us fine and would pick the right design regardless of style.