The corporate style guide is already set (see index page file attached).
We had a logo but eventually we didn't had the authorization to use the icon (see in the attached file the standing man lifting up a kid in his arms).
So we are looking for a new icon or an entire new logo.
What is possible to do:
-Replace only the icon with a new one
-Entirely new design of the word "kidwelcome" with or without an icon
-The motto « un bon moment en famille » which means "having good time in family" can be withdrawn if necessary. I'll add it next to the logo later on.
What I am expecting from the logo:
-Must express a welcoming place for kids/families
-Must express a place which makes families happy, give them pleasure, a sense of satisfaction
-If you are able to design something with letters only using a specific font, without having to insert an icon, it would be better. I say this because it seems very difficult to replace the original icon of the standing man with a kid. So no need to focus absolutely on an icon.
From what I've seen, too much designers are focusing on the "happy" part of the message, forgeting the "welcoming" part. The latest is the most important to denote.
And don't forget to use only the RGB color code.