LOCAL & LOYAL -- We want this have some graphic tie to the UE Urban Expositions logo (attached) as part of the LOCAL & LOYAL message
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My client is a trade show company, Urban Expositions. They produce regional trade shows for the giftware industry. The target audience is owners of independent retail gift shows in key regions of the country that these trade shows serve. We are launching a "Shop Local & Loyal" campaign to remind regional retailers that these trade shows are here to serve them. So rather than leaving their region to travel to larger cities to shop the larger shows, they should remember to support and be loyal to their local/regional trade show. Their attendance and buying helps insure that the show will only grow and improve to meet their needs. Specifically, here's the copy we're using that will go with this logo/icon we develop. The idea being that the icon/logo could have the Urban Expositions Logo as part of it with "LOCAL & LOYAL" also part /key as we want to use this "icon/logo" on promotions for ALL of their shows (which range from the Philadelphia Gift Show and Orlando Gift Show to San Francisco International Gift Fair to Seattle Gift Show and many others :
On all the respective show websites and collateral materials, we want to push the "LOCAL & LOYAL" message and want an icon/logo to go with the corresponding copy that includes:
Shop Local & Loyal
As a retailer, you know how important the "buy local" trend has become to your own business. This trend also applies to your regional gift show! By supporting and shopping the (SHOW NAME) , you're doing more than just saving on travel, reducing your carbon footprint, keeping dollars in your own region and supporting your local sales reps. You're also contributing to the future growth and success of the show itself -- which offers tremendous benefits to your business. Your loyalty ensures that the show can continue to bring more new resources and educational opportunities to you. So remember to shop local and show your loyalty!
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To confirm, we'll looking for some sort of "badge/icon" we can use in promotions for all the various trade shows Urban Expositions puts on that promotes our "Local & Loyal" message -- so we envision something that includes the Urban logo with these words. We would use this icon/badge/logo (for lack of better term) in all the various promotions for all of Urban's different Gift Shows. Also providing the horizontal version of logo if that helps
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