The logo you design will form the basis for our brand identity and will be used when we build our website affordablestansted.co.uk
It will also identify us on the car hire page of the Stansted Airport Website http://tinyurl.com/6kuae9p alongside other well known car rental brands.
The logo should give the impression of a reputable, trustworthy, customer focussed, forward thinking company.
We would envisage the logo being some combination of text and a simple graphic element but we are open to see all suggestions.
Without ruling anything out we think designs including cartoons or simple clip art style images are less likely to win. Glossy logos again are less likely to succeed.
The logo must look OK at a size of 105pixels wide by 48pixels high so more detailed logos will be at a disadvantage (this is the logo size we are allowed put up on the stansted airport website)
The logo should look good on a white background.
In relation to the text element of the logo we would prefer to have “Affordable” the primary focus with “car rental” being the secondary focus
We feel the name “Affordable” communicates the fact that we are good value effectively and this doesn’t necessarily have to be re-enforced graphically. (This might give more scope for creativity)
We would prefer not to incorporate the web address into the logo.
Target Audience Age: 23-55