First, I would like to apologize for my low level of English. I really hope that my words will be enough clear for all of you. I am from Switzerland, but I am speaking in French. If some designers talk in French, I invite you to write me in French. Otherwise, I will do my best for to answer in English.
I will create my own company very soon and I am then looking for a competent designer who is able to create a professional logo for my project. The visual identity of my company is essential to me and I pay a special importance to the quality of my future logo.
I took the decision to come on 99designs because I consider very interesting to receive many proposals from many designers for to find the perfect logo for my company.
Even if I rely mainly on the creativity of you (designers), I will try to give you as many details as possible.
Development of my idea:
My company will be active in the field of video games and potentially eSports. Nevertheless, I specify that I really don’t want a logo that is only representative of the “gaming world”. I would like that it finds its place in this universe, while being usable in other potential projects that would not necessarily be related to this environment.
I want to keep the opportunity to use the same logo for to create any others business. It need to be polyvalent, even if video games are the main core of my company. I should be able to use it for my main business, or tag of team, or even for my own clothing brand (for example).
For to clarify my idea, I will give you some examples of what I want or not.
What I don't want!
If you type “logo eSport” in Google, you will see that a lot of them are enough similar (in style). But I will give you a specific example. I invite you to check the “Officegamer" logo (in my pictures selection). I absolutely don’t know this team, but it will be a perfect example about what I am saying.
This logo is cool and with a pretty common style. But it represents exactly what I don’t want. It’s too “precise” because we can immediately see that this logo is linked to video games. It can be use only for this universe. If this entity wanted to create their own clothing brand (for example), that would be impossible with this kind of logo (in my opinion).
Then, what do I want?
I want something relatively simple for to be able to use it in many different projects. It should be perfect for a team logo, business “showcase” and even for a specific brand. I would like that this logo be composed of the name of my company (Alonn), and a custom graphic element.
I will try to give a new example. If you look the Epsilon Esports logo, you’ll find something a little bit more communicative. This logo is composed of the name of the structure, and a specific form. I don’t necessarily want the same thing, but it seems to me to be a great example of what I am looking for.
If this logo is published somewhere without the text (Epsilon Esports), people are theoretically able to recognize the structure only through the form representing the team. I would like the same. My company should be recognized because of its name or its custom graphic element (form), independently of each other. I hope that I am clear with these words.
For to give a second example, you can see the Fnatic logo. This one is composed in the same way. There is the name of the team with a specific typography, and as well a separate particular form. When people (in our universe) see this logo, we all know that it is Fnatic, even if the name is not writing.
In fact, my company must be easily identifiable, because of its name as well as the custom graphic element linked to my project.
Then, my logo should be relatively classy, without going on something too luxurious. Epsilon Esports logo is a good example in my opinion. It will probably be used on different things (virtual and real).
Finally, for colors, I don’t have a specific idea. I am open minded. And your proposals are probably going to help me to make a choice.
I apologize in advance, but I am quite a perfectionist. This logo is sincerely important for me because it represents the base on which I will rely for the future.
And for information, I will probably need many creations during the development of my company, and even after. It will be possible (but not sure) to often work with the selected person if there is a good feeling with her.
Of course, I remain at your disposal for any further information.
Looking forward to your first creations, I wish you an excellent day.
Alan ‘Alamon’ Monnard