The top 6 values of the business are:
- Making a difference/Giving
The business slogan (which I don't want incorporated into the logo) is Development Sites Sell For More With Us
I want my target audience to view me as an expert, someone they can trust and someone who is going to help them sell their property for more money.
I want them to see me as an opportunity rather than as an annoyance.
The most important message that needs to be sent across is that I’m an expert. I’m better than a regular real estate agent. Different and better.
The style of the design needs to incorporate the following:
- Corporate edge
- Open to the use of an icon (monogram)
- Emphasis on “best use” rather than “real estate” in the name
- No cliché real estate symbols (roof, building etc)
We believe in servicing our clients’ interests before servicing our own.
We believe in finding and maximizing the hidden value in our clients’ properties.
We believe in challenging the status quo and changing the way things are done.
We believe in constant innovation.
We believe in giving back. For every property sold we will contribute $2,000 to provide clean water to a village in Ethiopia.
We believe in trust between sellers and their agents.
We don’t believe in a one size fits all approach to selling real estate.