Target audience is specifically middle class, married women in their mid 20s to mid 30s (that is not to say that I don’t want to work with women of all ages). These are the people that most often have a doula.
Logo wise, I think it would be cool to maybe have a pregnant woman in it or silhouette of it. I like designs where there's a shape within a shape (like the Hart and Hound logo or The Vegan Kitty on the site). I like blues and greens, but am open to whatever you think.
What is a doula? It is a birth companion/mentor/supporter for birthing women. I interview with women when they are pregnant, form a relationship of trust and understanding, and then support women and their birth partners when they go into labor. I am not there to replace the husband or birth partner, but to help them as well. First time birth partners can become overwhelmed or scared at seeing their partner in pain. They can shut down or drift away and my job is to provide the comfort and support, and bring the knowledge to help parents stay calm and excited to see their newborn. Doulas mother the birthing parents through approaching every aspect of the birth through love and compassion. Women who use doulas have easier births, shorter labors, and faster recovery time. I support all kinds of birth (vaginal, unmedicated, epidural, C-section) and my service as a doula aims to help parents have the birthing experience of their choice. It’s their birth, I’m just there to facilitate and support. I also serve women with my birth knowledge to be sure that in an emergency situation, they stay informed about all their options (i.e helping women to have the power to say no to unnecessary medical interventions). I help women stay calm, massage them through contractions, connect with them through relaxation exercises, guided visualization, etc. My doula services are unique in that I also provide a written birth story to the parents after the baby is born (this is not a typical thing for a doula to do, and I enjoy using my Master’s degree in English to make this extra special). I then meet women postpartum at least once (included in the service) to ensure they are adjusting well, give advice on breastfeeding, and just generally show care and comfort to the new parents. We end up developing a close friendship (that lasts beyond my paid services), and I feel very connected to both the parents and the child through the process. Birth is sacred and I am honored to be a part of it.