TO THE FINALISTS:
PLEASE DO NOT SUBMIT MORE THAN 2 ENTRIES FOR YOUR FIRST RESPONSE & WAIT FOR MINE BEFORE SENDING MORE
PLEASE ONLY SUBMIT MORE THAN 1 ENTRY IF THE TWO ARE VERY DIFFERENT BUT STILL MEET THE BRIEF
POSTS WILL APPEAR IN THE COMING HOURS ON EACH ENTRY. I'M SORRY I CAN NOT ACCESS YOUR OTHER SUBMISSIONS ANY MORE FOR REFERENCE AND SO IF I ASK YOU TO DO THINGS YOU HAVE ALREADY RESPONDED TO, MY APOLOGIES, BUT PLEASE DON'T SEND ANOTHER YOU HAVE ALREADY SENT IF I HAVE ELIMINATED IT IN THE QUALIFYING ROUND.
COLOURS: AT THIS STAGE I WANT TO WORK ALSO ON THE COLOURS. ENTRIES UP TO NOW HAVE BEEN MOSTLY IN A CARAMEL OR DARK BEIGE COLOUR. A COLOUR CLOSER TO A GOLD-BRONZE OR COPPER BRONZE MAY ACHIEVE THE RICH DEEP TAN I AM LOOKING FOR. GRADIENT COLOURS MAY ALSO BE CONSIDERED INCLUDING A TINY HINT OF DARK BLUE-GREY.
The first letter will be the Director's handwritten B that will stand alone and be incorporated into the full name. I write on tilt of approx 35-40 degrees to the right.
The B should be approximately 2x higher than the font size for the remainder of the name. Note that the lower loop of the B is the larger, not the top.
It should have been noted initially that the remainder of the name will preferably be in lower case. (I write mostly in caps for legibility)
Please note priorities 1, 2, 3 & 4 on the hand written B doc. In hindsight, it won't work to have 1 or both O's incorporated in the hand written B as the B will be both a short stand alone logo and part of the full logo.
Other than the flourish in the hand written B I'm leaning to a sans serif that compliments the B.
Corporate font (doc content) is currently Calibri 11 pt. The full business name should stand apart from the content but not jar.
The standard in Australia is to put Pty and Ltd together when they're on a separate line. As the B will be the feature of the logo ("short logo") the Pty Ltd is probably suited to being on the same line as Boorama and may work in smaller font.
No serif fonts have been found in the MS 7 programs that come close to the B. Please avoid.