XBX Labs is the parent company - Warrior Juice is one of our products.
Objective: Create a logo, label and product color scheme for “Warrior Juice” an energy drink in a 4 ounce tall, thin, circular bottle.
Target Market: Warrior Juice is an energy drink that is aimed at everyone that needs an energy boost and/or has that ‘hidden warrior’ inside of them. People like, moms, weekend athletes, anyone trying to get into or stay in shape, and people that feel rushed or over worked, or just need a break.
Logo: The logo should be easy to read. It can have a graphic element associated with the name, (the name can be in a slightly smaller font than the graphic).
Label: The label needs to be 2 inches wide by 3 ½ inches tall.
Color Scheme: Needs to standout from the competition on store shelves. We currently have another product “Pre-Workout” that will be revamped within the following year and the color scheme for “Warrior Juice” may be used for that product also.
Advertising Medium: The 3 items above will need to be convertible into Print, Television, Internet and merchandising (cups, water bottles, posters, T-shirts, etc.) mediums.
General Feel: XBX Labs is a fun company & Warrior Juice is a fun product – it works, but the attitude of the design should be fun! Our ads will likely poke-fun at ourselves & our potential customers.