Crab and The Fox is a boutique baby toy and fashion retailer.
We cherish good design and are inspired by the cool, the quirky and the creative.
Brand influences: colour, family, children’s storybooks, cheese and pickle sandwiches, Great Britain, hand-drawn prints, Sunday mornings, days out, rain, wellies, textures, fresh air, quality, rolling fields, hidden details, rosy cheeks.
Target audience: predominantly female, aged between 32-42, ABC1 with a good to reasonable amount of disposable income. Customers are brand loyal but expect good value and service.