1. Name origin:
Tyton is named after the barn owl (Tyto). ON is from my own initials.
The owl is an excellent hunter, being able to identify prey even in total darkness. Therefore the headhunting analogy.
a) The target audience is composed by women on its majority (HR managers / fashion buyers). So the logo can't be too aggressive.
b) Recruiting is a competitive market which envolves secrecy and trustworthiness. So it can't be too playful. The goal is to be friendly, but still corporate looking.
3. Art Concept:
a) I would like the logo to have elements of an owl incorporated on the typography. Even if subtle (bird, wings, eyes).
b) I will go for a clear/white background on all communication. But as an option, the logo must also be put on negative on a dark background.
c) A suggestion would be playing with the TYT. The Y as the beak and the T's as eyes / ou Y as body and T's as wings. But that's just an idea. I really want to see other options.