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A Kudu is a horned animal from Africa. It will appeal to hunters, however we don't want a "hunter" focused logo such as an animal skull/horns. It needs to convey the animal but be very friendly to the non-hunter. We don't want to put-off people who don't like to hunt. Some hunters will use the product to store their rifles, guns, scopes, etc. however most common uses will be for photography equipment, laboratory equipment and other expensive and or fragile items that commonly need to be transported.
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