A New Breed in Light Beer – An Un-heavy Pilsner (maybe even incorporate "An UnHeavy Pilsner" into the design as well)
Middle/high class guys who love to have a good time all the time. Short shorts (like the brand Chubbies), button downs, polos, sunglasses with croakies, sailing yachts, nice weather, fishing, croquet, simplicity, America, old school shit, and more.
Welcome, Frat Soda.
A light pilsner, with an exceptional taste, that will keep you in exceptional shape.
Our target market and price point are those who buy Miller Lite. Don't want to be too cheap or too expensive. 21-35 classy year olds is our target age. We want a design that we can use on bottles as well as cans. Please do not think dude bros who have huge muscles and can't even scratch their backs. Don't want dark colors - think nautical colors. Thank you!