Socoso is a brand name for consumer products in the camping, hiking, and outdoor recreation markets. The target audience is:
Equally male and female
25 - 44 years old
With children 1 - 17 years old
Casual campers and hikers
Visit state parks for camping/hiking/outdoor recreation
White and Hispanic
Some college and college grad
Motivate for camping/hiking/outdoor activities by:
1. The value of the activity itself
2. Escape from the grind
3. Social time with family and friends
4. Participation in outdoor sports activities
A stylish look is important, but not high-fashion. The audience is weekend outdoor recreational enthusiast, not hard-core wilderness campers.
¿A qué sector dirías que pertenece tu empresa?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Design can be multi-color but must also work in one color.
Design should be simple to produce on different products and materials (backpacks, coolers, trekking poles, etc.), printed materials, and online.
Design should work in a variety of sizes, including very small (think favicon).
Design should work with and without the word Sacoso.
I am open to variations on the capitalization of the letters in Sacoso (pronounced Sa (with an "a" as in pizza, Co as in Coconut, So as in so....) The accent is on the Co.
Layered AI files are required.
I will wait to see several designs before I provide feedback. Please be patient. After I see enough to develop a sense of what is/is not working, I will provide guidance.
Thank you for participating!
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