The logo must NOT have any gradients or drop shadows. Three solid colors only. We will be printing t-shirts with this logo, and it must work easily for the silk screening process.
A lot of Chicago companies make their logo look very similar to the Chicago flag. This has been over done, but if you can do it extremely well, we will consider your design. We are not specifically asking you to do this, so only present a flag design if you really think it's the best idea you can come up with.
Other common ideas include the Chicago skyline. If you do this, it must be a solid color, and you must create original art. We don't want to find out that you lifted some skyline clip art from another web site without permission. Remember. please be original. A lot of people have already done flag and skyline logos, so be prepared to defend your design's uniqueness in the marketplace.
It would be nice to see some logos that resemble beer labels. There is a very recognizable style to beer labels. I'm not saying that the winning design has to look like a beer label. I am hoping to be able to choose our logo from a variety of styles and typographies that designers feel strongly about. Whether that be a flag, a skyline, a beer label, or combination of all these things. That's up to you. But stick with three solid colors, ideally in the same values as the Chicago flag colors.