DeinDeal – founded in March 2010 – has today 70% market share in group buying in Switzerland and is one of the leading flash sales websites, selling around 60% lifestyle products and 40% coupons.
Since 2012 we have been moving towards a broader and verticalised e-commerce platform by including product channels like Home & Living or Fashion & Design, Sports and Brands & Products.
We have had a very rapid growth and we realised we needed a new Corporate Identity, fitting our new fast-growing face.
We have recently re-designed our Corporate Identity and we appointed a Swiss Agency who has cleverly given us a new concept: “Discover Your World” and the claim “Hol dir Deinde Welt”.
Our Logo had very few changes since our beginnings and we would like to have a new one, fitting our existing positioning in the market and reflecting our new Corporate Identity.
We target a wide range of people 60% are female.
Our existing Logo has a very broad recognition and holds Swiss values, but we feel it gives a "cheap/discount" image and as we are changing we want a new logo reflecting our new Identity.
What we like of our existing logo is the Swissness, the friendliness and that is "for all".
This is a very great opportunity to design a logo for a company that in Switzerland has more recognition than British Airways!