Drug Free Collier is the premier non-profit organization in Collier County, Florida organized around the mission of protecting the children of Collier County from alcohol and substance abuse. The organization’s initiatives include community education, mentorship, resource building, collection of unused medicines, youth programs in schools, education and tools for establishments serving alcohol, and more. The primary target audiences are middle and high school youth, and the parents of children in the same age group. Secondary target audiences include community supporters and potential donors, and vendors who legally dispense alcohol.
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We are attaching the organization’s existing logo. Comments on this logo are that it is “too corporate/institutional,” not playful enough, and does not have children in the logo or target the intended audience. We are also attaching a skeleton logo sketch developed by the organization’s board. It is intended as abstract guidance only, except as noted below. The shape of the logo is not set, and may be rectangular or round. We are in agreement that the logo should include a pictorial/abstract depiction of an adult & teen, and the position and depiction of those figures should communicate feelings and concepts of guidance, mentorship, leadership, and trust. Fonts should communicate trust, but should be equally “accessible” to a younger audience. The tagline (“Protecting Our Children From Substance Abuse”) should be prominent and clearly visible in the primary logo, but the logo should also be flexible enough to be used without the tagline for smaller-scale applications.
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