FruttaWeb is an e-commerce platform selling fresh fruit and vegetables of every type. Traditional fruit and vegetables, exotic, rare products, organic, seeds, cereals, dried fruits, etc.
Just like the other e-commerce platforms, the user adds products available on the chart, goes on with the check-out and receives all the ordered products at home via express courier.
The segment on which we are focusing more is that of offering products which are not easy to find in the traditional selling points, like exotic and particular fruit, but we look forward to enlarge the offer of the products as much as possible.
The target customer we are referring to is very diversified. It is mainly careful to the health and correct diet, it likes travelling and experimenting new and particular products in the kitchen.
For more information visit http://www.fruttaweb.com
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The messages we'd like to deliver are freshness, efficiency, youth and that the logo might be easily readable, without drawings too much elaborated, which anyway are graphically advanced, easy but distinctive, easy to remember and to make brand.
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