This logo is for our 3 day immersion retreat in Asheville, NC, called "Strategy & Soul Summit". The feedback we've gotten from clients is that it's a transformative experience. There is something electric in the air--everyone is very driven and excited to become something new, and begin a new phase in their business.
The retreat is about marketing, content and clarity in a solo business. If someone has a company, that’s fine. But our primary focus is the entrepreneur herself/himself. We are trying to accomplish one big 'aha' after another to help people recognize why their business hasn’t been working (so they can let go of the ever-present “I must not be cut out for this shit” voices) – and how it CAN work. The structures and strategies for making something that runs more effortlessly and makes a lot more money in the process.
Authenticity is the big emphasis. That you can do this to work for you. It’s not about the crazy rules and tactics out there. It’s your plan. If it’s offline, then it’s offline. If it’s online, great… go for it. And you can do it with focus and not fakeness. That it’s all about knowing the steps and then implementing them.
This description works for our clients because so many of them started a business with just an idea or a passion (SOUL) - and they don't understand how to build a business strategically while keeping their passion and authenticity alive. (STRATEGY).
We are open to all ideas - even those that are abstract. We want it to feel contemporary, creative, simple, cool and exciting. The color usage chart is a guideline. But we do NOT want pinks and greens please!
Also, this retreat does NOT have a corporate vibe - please stay away from corporate designs and colors.