BIERHALLE is an event that takes place in a heritage listed 'shed'in Fremantle for one weekend, to celebrate the worlds biggest Folk festival – Oktoberfest. BIERHALLE is a modern twist on the traditional German Beer hall concept, inspired by Bavarian culture but careful not to become a German theme park.
While beer and beer appreciation is a key theme, BIERHALLE is designed to offer multiple experiences across different parts of the day.
Bavarian inspired modern food, various food trucks in line with popular food trends, popular live music and German inspired quirky entertainment are just a few of the attractions taking place at BIERHALLE. The schedule of events will include a family component during the day. 2016 will host the debut event, with the plan to establish a franchise into future years.
Target market is 25+planners seeking a destination event to spend 5 hours plus; likely to form a group and make a day out of it (pre-purchase).
Day trippers to Fremantle looking for a place to eat, drink and be entertained. (On the day sales)
¿A qué sector dirías que pertenece tu empresa?
Entretenimiento y bellas artes
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Oranges: Creativity, adventure and happiness.
Blues: Knowledge, trust, calm and honesty.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Would prefer a font that is not typical 'Bavarian' like the traditional German Oktoberfest events, but it can be inspired by these logo's (i.e. a hint of this) however would like it to be somewhat playful and potentially incorporate an illustration. Craft Beer is a key component of the event so that should influence the look and feel of the logo also.
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