Needs to resize easily and look good in black and white as well as color. Going to have merchandise made with embroidery and screen printing so prefer set colors rather than gradients.
Since this is an alumni group of the US Military Academy, there should be some tie in to their branding http://www.usma.edu/dsi/SiteAssets/…4)-WEB.pdf
Logo must include Athena (her helmet insignia is listed on pg 10 of the style guide and attached is a pin for a rough idea). Athena does not have to be focal point (although it can be), just worked in there somehow to have some continuity with past branding. You may use the woman Athena herself, either her head or body or just the helmet. It is essential that the design embodies the female warrior Athena who outsmarted her enemies rather than a Spartan guy from the movie 300. So when using the helmet, its rough shape needs to be consistent with official helmet.
We need to be able to have a variant of the logo with the slogan incorporated, although it does not have to be in the initial submission.
So far many of the submissions through #40 are very similar as the original brief was more constraining. That has given us many good choices for that particular style. For future submissions, we are looking for more creativity and distinctiveness.